depauw&co

About depauw&co

Distinctive, evidence-based marketing that helps nonprofits grow sustainably. depauw&co is a nonprofit-focused brand and growth strategy firm. We help mission-driven organizations develop sustainable support through evidence-based marketing, strategic clarity, and disciplined growth frameworks. Our work goes beyond campaigns and fundraising tactics. We help organizations strengthen their brand, unify stakeholders, expand supporter bases, and diversify revenue streams — creating the conditions for long-term impact. What makes dePauw&co different is our foundation in growth science and executive-level marketing leadership. Our approach integrates empirical research, behavioral science, and nonprofit management frameworks to help organizations: • Increase visibility and distinctiveness • Expand the base of light supporters • Balance donor acquisition and retention fundraising strategies • Reduce friction in volunteer engagement and donor giving • Align boards, leadership, and teams around clear strategic positioning • Strengthen and diversify revenue models We believe effective marketing is not promotional — it is organizational. When done well, it simplifies complex systems, aligns internal and external stakeholders, and makes it easier for people to notice, remember, and support your mission.