design for

About design for

Strategic consulting for ambitious businesses. Design For exists to create experiences that deliver real value for humans and real results for business. Because when you design properly for people, growth follows. Founded by Kara Prosser, an Aussie in London with 15+ years across 40+ countries, Design For brings together the pace of digital, the rigour of consulting, and a deeply human lens on the world. From healthcare and government to tech, start ups and global corporates, we work on the moments that matter most, turning complexity into clarity and ideas into action. We are known for our energy, empathy and ability to bring people with us. We align teams, unlock insight, and design experiences that do not just look good on paper, they land, scale, and actually make a difference. What we do: Strategy, Experience Design & Capability building -Shape bold strategies grounded in real human insight -Design seamless, intuitive end to end experiences -Turn ideas into testable, scalable solutions -Embed human centred AI in ways that improve real experiences -Build capability so teams keep moving long after we leave We work where stakes are high, systems are complex, and better really matters. Because growth and good are not competing forces, they should be designed together.