Digital DNA LLP - Zero to One HR

About Digital DNA LLP - Zero to One HR

About Digital DNA - Zero to One HR Every business hits a point where what got them here won't get them there. The team gets bigger, the decisions get harder, and the things that used to hold everything together, instinct, trust, a shared understanding of where you're going, start to feel less reliable. That's the moment Digital DNA and Zero to One HR exists for. We work at the intersection of people and strategy, bringing together two things that are often treated separately but almost always connected. Because the businesses that scale well tend to have two things in common: their people are set up to succeed, and their story is clear enough that the right people want to back it, join it, or buy into it. Zero to One HR led by Ingrid Maher Roberts is our people and culture practice, working exclusively with businesses in the 10 to 50 employee stage, the point where informal people management stops being enough. We embed as a genuine HR partner, not a distant consultancy. That means handling the structural basics – contracts, compliance, process, but also the harder stuff: difficult conversations, performance, restructures, and the people questions that don't have clean answers. Our strategy and communications practice, led by David Maher Roberts, works with innovators and leaders who have ambitious, complex ideas that aren't yet landing the way they should. Whether that's articulating a proposition for the first time, aligning stakeholders on a major project, or sitting alongside a leadership team in a fractional capacity over time – the goal is always the same: to make what you're building legible to the people who need to understand it. We're a small team with deep experience, and we work closely with the businesses we take on. If you're at a point of transition – growing, changing, or just finding that the old approach isn't quite cutting it – we'd be glad to have a conversation.