PetCo GmbH | DOG'S LOVE | CAT'S LOVE | WOW | Pure Nature

About PetCo GmbH | DOG'S LOVE | CAT'S LOVE | WOW | Pure Nature

The PetCo Group Driving Premium Pet Nutrition Across Europe Founded in 2014 by Katharina and Stefan Miklauz, PetCo has established itself as a market leader in premium pet nutrition within the DACH region. Since 2024, the company is proud to be part of the VAFO Group, one of Europe’s most innovative and fastest-growing pet food manufacturers. Our Brand Portfolio A diverse and strategically positioned brand ecosystem that addresses the full spectrum of modern pet owners’ needs: • DOG’S LOVE & CAT’S LOVE – Ultra-premium dog and cat food mainly crafted in Austria, using 100% food-grade, regionally sourced ingredients to ensure maximum quality and trust. • WOW DOG & WOW CAT – Smart-priced premium pet food that combines affordability with regional production, culinary appeal, and full transparency. • PURE NATURE – Honest, natural pet meals designed for value-conscious consumers who refuse to compromise on nutritional integrity. Key Figures • Active in 14 countries across Europe • Over 8,500 retail touchpoints • Portfolio of 360+ SKUs • Customer loyalty rate exceeding 70%, reflecting exceptional brand trust and product quality Commitment to Sustainability Sustainability is deeply embedded in PetCo’s corporate philosophy. As a certified ClimatePartner, PetCo: • sources raw materials regionally to reduce emissions and support local agriculture • prioritizes recyclable and eco-friendly packaging • leads with innovation through initiatives like DOGS FOR FUTURE, proving that ecological responsibility and product development can go hand in hand Our Vision To set new benchmarks in sustainable pet nutrition while continuing to scale responsibly across Europe. With strong brand equity, an agile innovation pipeline, and with being part of the VAFO Group, PetCo is ideally positioned for long-term growth and leadership in the premium pet food segment. For more information: www.dogslove.com, www.catslove.com, www.wow.pet & www.purenature.pet