Driver Decision Kit

About Driver Decision Kit

The best CDL drivers talk to about eight fleets before they decide. Most of that research happens after the recruiter hangs up — usually at the kitchen table, with family. The Driver Decision Kit puts the recruiter in that conversation. How it works: after a call, the recruiter generates a link unique to that driver, carrying the message and the jobs that fit what they actually discussed. The driver does their homework on their own time. The recruiter watches it happen from a dashboard — questions asked, pay simulations run, testimonials watched, podcast episodes played — and knows who to call back and what to talk about. What's inside: - Custom introduction — the recruiter's headshot, contact info, and a personal message - Pay calculator — drivers run their own numbers on experience, freight, lanes, endorsements, and home time instead of squinting at a pay range - AI chat — trained on the fleet's own documentation, answering questions at 11pm on a Sunday, when drivers actually ask them - FAQs — the answers a driver needs to make the decision - Job details — pay, benefits, endorsements, and training for the specific job discussed - Photos, testimonial videos, and the fleet's podcast — the team, the equipment, and real drivers telling the story - Calls to action — apply, message, call, or email the recruiter I co-founded DDK after watching fleets spend real money generating leads and then lose them in the follow-up. I lead product, pricing, and go-to-market — including the guided setup that gets a fleet's pay structure, jobs, and documentation into the system, and a pricing model built to stay simple: $100 per recruiter seat per month, unlimited free admin seats. Perfect for fleets running 15 to 5,000 trucks, any freight type, any lanes.