Company intelligence
Duel Tech
Advocacy at scale that enables brands to transform customers into their biggest acquisition channel.
About Duel Tech
The Duel Brand Advocacy Platform enables brands to mobilize and manage entire communities of social affiliates, content creators and micro-influencers to acquire customers and drive revenue at scale. It also measures the true ROI of advocacy and its impact on Social Commerce, in comparison to ads. Committed to working with brands that put people and the planet over profit, Duel is Bcorp Certified and breaks a brand’s reliance on digital advertising through its Social Affiliate and Brand Ambassador programs. Founded by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. The platform is used by brands such as Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics, ELEMIS and more, with the team having consulted with hundreds of other brands.
Verified activity
Signals from Duel Tech
2 published signals
Presence & Recognition
Duel Tech announced that Henry Barton will be joining a panel discussion at 4 p.m. on September 10 at COTERIE by Informa and FASHIONOLOGY to discuss how brands can use advocacy, community, and customer experience to build loyalty.
Reported by Henry Barton
Presence & Recognition
Duel Tech CEO and co-founder Paul Archer spoke to Tom Matsuda about affiliate marketing and how brands need to think about the complexity of discovery and purchase.
Reported by Duel Tech