Company intelligence
Ebiquity Germany GmbH
Creating a Better Media World, Together.
About Ebiquity Germany GmbH
Ebiquity is the world leader in media investment analysis. Trusted by more than 75 of the top 100 global advertisers – and 500 more worldwide – we analyse over $100 billion in media spend each year. This unmatched scale gives us the deepest data and the sharpest insights in the industry, powering the impartial advice our clients act on to make the right decisions that deliver Effective and Responsible Advertising. Our work is driven by 650 media experts on the ground in 19 countries. Covering more than 80% of the world’s media market, we are the most global and the most local, ensuring global consistency with local relevance. With our evidence-based consultancy, clients transform their media operations, strengthen governance of their investments, and unlock significant incremental business growth. On average, our clients achieve a 15% improvement in ROI and collectively generate over $1 billion in value annually through our digital governance programmes. Our commitment is to create an inclusive environment that welcomes individuals from all backgrounds, ensuring equal opportunities for everyone, regardless of race, religion, gender, gender reassignment, sexual orientation, marital status, pregnancy, disability, or age.
Verified activity
Signals from Ebiquity Germany GmbH
3 published signals
Research & Knowledge
Ebiquity Germany GmbH published a report analyzing the impact of Total TV on media generation and profit, including the average contribution of TV to overall media generation and profit, the development of a Total TV ecosystem encompassing linear TV, BVOD, SVOD, CTV, and YouTube, and the role of linear TV as the largest profit driver.
Reported by Thomas Koch
Research & Knowledge
Ebiquity Germany GmbH published a study titled the Paid-Media-Effektivität Handbook, a joint study between Ebiquity and the WFA based on a survey of 71 executives and 27 interviews with practitioners covering 40 million US dollar annual paid media investments.
Reported by Ebiquity Germany GmbH
Presence & Recognition
Ebiquity Germany GmbH is attending the DMEXCO in Cologne this year to discuss Effective and Responsible Advertising topics, including AI in media planning, fragmented media landscapes, new Agency Operating Models, performance and brand budget distribution, and media ROI.
Reported by Thomas Koch