El Paeller

About El Paeller

El Paeller was born from the dream of Mestre Paeller Rafa Margós: to bring the authentic experience of firewood-cooked paella to every corner of the world. We are the only brand that produces firewood-cooked broths and paella bases, following the traditional Valencian method. Our products are made with 100% natural ingredients, free from preservatives and additives, to guarantee the authentic flavor of paella. Our portfolio includes: 🔥 Firewood broths for paella (seafood, vegetables, poultry) 🔥 Ready-to-use paella kits with everything needed to cook a paella in just 20 minutes 🔥 Accessories and ingredients that complete the paella ritual We work with a dual focus: 👉🏼 Consumers, who want to easily cook an authentic paella at home with guaranteed results. 👉🏼 Food service and hospitality professionals, who need consistent, high-quality broths to simplify and standardize processes in their kitchens—without compromising on authenticity. With an international presence and recognition in the gastronomic sector, our mission is to speak the universal language of paella, sharing its tradition, flavor, and culture beyond borders. At El Paeller, we don’t just sell products—we share a way of understanding cuisine: paella cooked over firewood, just as it has always been done in Valencia.