Company intelligence
Emhance
AI-powered creative analysis and playtests for mobile game developers. Official Google Partner for game playtesting
About Emhance
Emhance tells you how players feel — not just what they do. Traditional analytics show you when players quit. They rarely explain why. Players leave for emotional reasons — frustration, confusion, disengagement — that happen before they churn, and that talk-aloud tests and surveys can't reliably capture. We collect eye-tracking and facial coding data from players in their own environment, decoding subconscious signals across FTUE, pacing, ASO, and ad creatives. Because players are behaving naturally rather than performing for a researcher, the data reflects what they actually experienced — not what they remembered or chose to report. The result: 7% improvement in D1 retention, 30% reduction in ad spend, 10% increase in CVR — for teams that previously had to guess. Official Google Partner for game playtesting. Trusted by Mytona, Voodoo, Nexters, and more. If you're seeing players leave and you're not sure why, that's where we start.
Verified activity
Signals from Emhance
6 published signals
People
Emhance celebrated John Hopson's one-year tenure as VP of Research.
Reported by Emhance
People
Emhance celebrated Ivan Riazanov's two-year tenure as Front-End Developer.
Reported by Emhance
People
Emhance celebrated Grzegorz Kuliński's tenure as Engineering Manager.
Reported by Emhance
Research & Knowledge
Emhance published a full biometric study of a top-grossing match-3 title showing that failing a level typically raises emotional intensity rather than lowering it.
Reported by Emhance
Research & Knowledge
Emhance conducted a diagnostic and found that moving ads to end-of-level increased ad revenue by 8% in an A/B test.
Reported by Emhance
Research & Knowledge
Emhance published a video showing the breakdown of an ad revenue increase of +8% and longer-term retention of +2–3% for AppGeneration.
Reported by Emhance