EMW Global | Sports & Entertainment

About EMW Global | Sports & Entertainment

We believe sport is the most powerful cultural connector in the world. We are EMW Global. A culture-led, insight-driven sports marketing agency working at the intersection of sport, culture, and commerce. We connect ambitious brands, leading rights holders, and influential talent to create partnerships that resonate culturally and deliver long-term commercial impact. Our global footprint spans London, Shanghai, Hong Kong, São Paulo, Rio de Janeiro and Dubai - giving us a unique understanding of how sport moves across markets, and how brands and talent can scale globally whilst remaining locally relevant. A global agency with a local touch. Our Services: Talent Representation We work with elite sporting talent across football, rugby, basketball, MMA, athletics, cricket and more – developing global commercial strategies that scale authentically across markets. Partnerships We advise brands, rights holders, clubs, leagues and federations on sponsorship strategies and partnership development, balancing commercial ambition with cultural relevance. Activation & Content We bring partnerships to life through integrated campaigns. Content and activation designed to move at the speed of sport – travelling across markets, platforms and audiences.