The Enterprise Edge

About The Enterprise Edge

We are passionate about equipping B2B enterprise tech firms to GROW! Convert more funnel. Increase M&A time-to-value​. Sell as an advocate, not a vendor. - Globally syndicated podcast on Spotify, Amazon, Apple, YouTube, iHeart Radio with 60,000+ cross-industry business and tech leaders learning from the enterprise tech pace-setters as they race to incorporate emerging tech like genAI and agentic AI, IoT, hybrid cloud and quantum computing to transform business functions across all industries. Want to be a podcast guest? Email mark.vigoroso@tee5.ai! - Specialized M&A time-to-value playbooks designed exclusively for PE firms seeking to accelerate portco growth through strategic acquisitions in the enterprise tech sector. - Find us on Onalytica (https://onalytica.com/) as a B2B tech influencer. Consider us when you're crafting your global influencer marketing strategy! - ICP: Enterprise tech CMOs, CPOs, CROs | PE OPs, MDs, and fund managers. - Top Metrics impacted: Net Revenue Retention (NRR) Product-Market Fit Score Product feature adoption rate Customer Acquisition Cost (CAC) Average Annual Client Value (ACV) Average Client Lifetime Value (CLTV) Customer retention rate Share of customer wallet Marketing generated bookings (MGB) Profit per GTM FTE MQL-to-SQL-to-Sale conversion % Sales win rate % Sales cycle compression Year-over-year customer event attendee quantity and quality Content engagement (e.g. CTR) Share of voice (SOV) M&A deal velocity Exit velocity Time--to-value (TTV) Profit per customer via revenue synergies Founder & CEO, Mark Vigoroso has led digital transformation projects at such companies as JP Morgan Chase, Walmart, Ahold Delhaize, ABB, Wells Fargo, Bank of America, Hyster-Yale, Siemens, Sears Tower, Gardner Denver, Sainsbury’s, McDonald’s, Microsoft, SAP, Oracle, and IBM. He has served on executive teams of B2B tech companies backed by such PE/VC firms as Marlin Equity Partners, Charles River Ventures, First Light Capital, and others.