Entropy

About Entropy

Entropy is a consultancy specialising in Marketing Mix Modelling (also known as MMM or econometrics) and Marketing. Our client side, agency and data science experts work in partnership with brands to accelerate delivery against their organisations’ KPIs. Two ways we can help your organisation grow: - Marketing Mix Modelling (MMM) We bring client-side marketing expertise, radical transparency, and a challenger mindset to MMM – powering faster, sharper P&L decisions. - Marketing Consultancy & Procurement Our former brand-side leaders help you adapt and thrive. We design marketing ecosystems for today’s consumer journey and tomorrow’s growth. Find out more on our site. https://entropyconsulting.io