Ethos Pet Brands

About Ethos Pet Brands

We are Ethos Pet Brands, home to the Natural Balance® Pet Foods and Canidae® brands. Founded in 2023, we brought together two trusted leaders in premium pet nutrition with a shared belief that we could accomplish more together than apart. Ethos combined Natural Balance's expertise in science-backed nutrition and limited-ingredient solutions with Canidae's heritage in regenerative agriculture, sustainable sourcing, and premium pet food. It has resulted in a stronger platform for innovation, manufacturing excellence, and growth. Our vision is to become the trusted pet parent partner by creating health and nutritional solutions for the pets we love. Every decision we make starts with pets and the people who care for them. Our values guide how we work, how we lead, and how we show up for one another every day: • Passion for Pets – We put pets at the forefront of everything we do. • Partnership – We collaborate, support one another, and build strong relationships with retail partners, teammates, and pet parents. • Integrity – We do the right thing and hold ourselves to the highest standards of honesty, accountability, and quality. • Act Like Owners – We think big, move with urgency, and are responsible stewards of our resources. • Solution Focused – We anticipate challenges, find answers, and break through barriers. • Passion to Win – We strive for excellence as individuals, as teams, and as a company. What truly sets us apart is our team. Driven by a shared commitment to quality, innovation, and continuous improvement, we're building a culture where people can grow, make an impact, and help shape the future of pet nutrition. Together, we're helping more dogs and cats thrive – and earning the trust of the families who love them.