Finance Made Human

About Finance Made Human

Most financial decisions aren't rational. They're emotional, relational, and shaped by everything we've inherited without knowing it. Our parents' relationship with money. The silences around the dinner table. The fears we never named. Finance Made Human exists to change that. Through a newsletter in four languages, weekly videos, and soon a financial psychology profiling tool, Finance Made Human translates the complexity of money into something human beings can actually use, whether you're navigating your own finances, building a relationship around money, or rethinking how your institution connects with its clients. For institutions : a layer of behavioral data on *why* clients make the decisions they make, not just *which* decisions they make. Founded by Marion Fogli, co-founder of Alpian, Switzerland's first digital private bank licensed by FINMA. Built with decision-making specialists and a tech team. One simple conviction: money is never really about money.