The Five Echelon Group

About The Five Echelon Group

Marketing activity without a marketing strategy is expensive noise. Most growth-stage B2B companies have the gears in place: websites, CRM, email, content, agencies, social media, and automation tools. But the gears are not connected to a strategy. The result is spend without clarity, execution without direction, and teams that are busy but not aligned. The Five Echelon Group exists to fix that problem. Founded by Eric Dickmann, a fractional CMO with 30+ years of experience spanning banking technology, enterprise software, and executive marketing leadership, the firm provides senior-level marketing strategy and leadership for B2B companies that have outgrown tactical marketing but are not ready for a full-time CMO. Eric's career includes senior marketing roles at JPMorgan Chase, Wells Fargo, FIS, Siebel Systems, and Oracle, where he led global marketing strategy across retail banking, financial services, and enterprise CRM. As CMO of SunView Software, he drove a 620% increase in organic web traffic and contributed to the company's first appearance in The Forrester Wave for Enterprise Service Management. The Five Echelon Group works with companies typically between 25 and 250 employees across SaaS, enterprise software, IT services, consulting, fintech, healthtech, and other professional services. The firm's Growth Clarity Diagnostic identifies root causes of marketing underperformance across positioning, messaging, sales alignment, measurement, and leadership. Every engagement starts with diagnosis, not prescription. The firm provides strategic oversight, prioritization, roadmap development, vendor management, team mentoring, and accountability. It does not sell campaigns or tactical execution. It sells the clarity, judgment, and direction that make execution effective. To start a conversation, visit fiveechelon.com.