FÔLD

About FÔLD

FÔLD, a British-born brand redefining Reformer Pilates. Founded in 2024 by three friends with over 60 years’ collective experience in fitness, we set out to make studio-quality movement more accessible, stylish, and part of everyday life. Today, FÔLD has grown into a global community of 8,000+ members and over 40,000 followers, united by one thing: movement should feel good, fit your space, and flex around your life. Our hero product, The Original FÔLD Reformer with the world-first Easi-Fôld™ system, makes professional-grade Pilates possible anywhere, from homes to boutique studios. Built on thoughtful design, joyful movement, and a no-fuss approach to fitness, FÔLD continues to earn recognition across wellness and design industries, including Best Home Gym Equipment and SME 500 Corporate Wellness Company of the Year. This isn’t just Pilates equipment. It’s movement for everyone, grounded in community, crafted with care, and made to make you feel good. 💫 Join the movement. Real people. Real spaces.