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Forbes Travel Guide
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About Forbes Travel Guide
Forbes Travel Guide is the global authority on luxury travel. Started as Mobil Travel Guide in 1958, we created the first Five-Star rating system in the United States. Today we are global, offering discerning travelers the only independently rated collection of luxury hotels, restaurants, spas and ocean cruises and their restaurants. We continue today as ForbesTravelGuide.com. Forbes Travel Guide's Star Rating standards reflect the highest levels of service and facility measurement in the industry worldwide. Our anonymous professional inspectors evaluate based on hundreds of exacting standards. While we inspect both service and facility, we emphasize quality of service because your experience goes beyond looks—how it makes you feel is what you will remember most. Only the best properties in the world earn the coveted Forbes Travel Guide Five-Star, Four-Star and Recommended awards. We also provide the hospitality industry with learning tools and programs that deliver insight into the Star Rating process and expert guidance on connecting with guests most effectively: -Our Quality Assessments evaluate your property on the same criteria that is used in the Forbes Travel Guide official Star Rating System — the “ultimate practice test” on the most stringent standards in the hospitality industry. -Our Training programs focus on developing a culture of intuitive, engaged team members, allowing the personality of the property to shine and the employee to flourish. Training modules are bespoke to each property and integrate brand standards and management initiatives. -Global Partnership provides transparency into Forbes Travel Guide’s rigorous and prestigious Star Rating system. -StarCoach is a smartphone/tablet-based behavioral simulator that analyzes the voice and provides feedback to enhance your associates’ interpersonal skills —it's how you say it. For details, please visit: partner.forbestravelguide.com.
Verified activity
Signals from Forbes Travel Guide
10 published signals
Products & Services
Forbes Travel Guide announced that its new 2027 Standards will be available exclusively to Global Partners beginning next month.
Reported by Forbes Travel Guide
Partnerships
Forbes Travel Guide is an official partner of the Global Superyacht Forum (GSYF) in Monaco on September 22.
Reported by Forbes Travel Guide
Customers & Market
Forbes Travel Guide's Unravel app serves over 100 million clients across 100 plus countries.
Reported by Stuart Greif
Presence & Recognition
Forbes Travel Guide featured Amanda Frasier, president of Standards & Ratings at FTG, speaking with James Shillinglaw of Insider Travel Report about the global benchmark for luxury hospitality.
Reported by Forbes Travel Guide
Presence & Recognition
Forbes Travel Guide announced that the 2027 Star Awards will be announced on February 10 and the annual Summit will return to Monaco in February 24.
Reported by Forbes Travel Guide
Presence & Recognition
Forbes Travel Guide featured Amanda Frasier president of Standards & Ratings at FTG and James Shillinglaw of Insider Travel Report discussing how luxury hospitality's independent global benchmark works.
Reported by Stuart Greif
Presence & Recognition
Forbes Travel Guide was specially selected to sponsor the panel Beneath the Luxury Itinerary: What the Med and Atlantic Demand of Ports and Destinations Now at Seatrade Cruise Med in Las Palmas on September 16.
Reported by Forbes Travel Guide
Presence & Recognition
Forbes Travel Guide featured guests from Marriott International, Hilton, Hyatt, IHG Hotels & Resorts, and Wyndham Hotels & Resorts attending the Destination AI Summit in Washington D.C. from September 29 to 30.
Reported by Stuart Greif
Presence & Recognition
Forbes Travel Guide is attending the Women Leadership Forum 2026 by Hozpitality.com on October 7th in Los Angeles.
Reported by Stuart Greif
Partnerships
Forbes Travel Guide continued its partnership with Qatar Tourism following the successful conclusion of the second edition of the hospitality leadership training program.
Reported by Forbes Travel Guide