Company intelligence
Forrester
About Forrester
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
Verified activity
Signals from Forrester
83 published signals
People
Forrester hired Peter Kim to cover the evolution of AI in marketing organisations for Mike's CMO-focused research team.
Reported by Peter Kim
Presence & Recognition
Forrester CEO George Colony weighed in on whether today's AI enthusiasm is justified and what the next chapter of AI adoption could look like for businesses and investors in a conversation with Bloomberg Open Interest.
Reported by Bastiaan van Hooft
Presence & Recognition
Forrester analysts Martin Gill and Joana de Quintanilha are presenting a session on journey mapping and embedding customer context into planning, governance, funding, and design decisions at Forrester.
Reported by Rick Parrish
Presence & Recognition
Forrester CEO George Colony weighed in on whether today's AI enthusiasm is justified and what the next chapter of AI adoption could look like for businesses and investors in a conversation with Bloomberg Open Interest.
Reported by Ashley Auen
Presence & Recognition
Forrester CEO George Colony weighed in on whether today's AI enthusiasm is justified in a conversation with Bloomberg Open Interest.
Reported by Gina Lambright
Products & Services
Forrester AI delivers fast answers to business questions, recommendations, and assumptions.
Reported by Joe Montenegro
Presence & Recognition
Forrester CEO George Colony weighed in on whether today's AI enthusiasm is justified and what the next chapter of AI adoption could look like for businesses and investors in a conversation with Bloomberg Open Interest.
Reported by Kelly Shreve
Research & Knowledge
Forrester published its AI Disruption Model looking across 17 technology and service categories covering more than 200 markets to assess AI growth, model reshaping, and real disruption.
Reported by Darrell Hayward
People
Forrester employee Michel Da Costa is leaving the company after 12 years.
Reported by Michel Da Costa
Research & Knowledge
Forrester published new research highlighting several shifts in AI sovereignty, including sovereignty becoming a buying criterion, data location alone being insufficient, control emerging as a bigger priority, and new battlegrounds forming around security, infrastructure, localization, and energy.
Reported by Kathy Freeman Contreras
Products & Services
Forrester developed the AEGIS framework for agentic AI defense tools for information security, providing state, county, and school district leaders with guardrails to adopt agentic AI without expanding their attack surface faster than their defenses can grow.
Reported by Yessica Jones
Partnerships
Forrester announced that Salesforce expanded its strategic partnership with Anthropic by announcing Claudeforce, which embeds a headless Sales Cloud directly into Claude Cowork through Salesforce-hosted MCP servers and plugins.
Reported by Christophe Favre
Presence & Recognition
Forrester is hosting an exclusive discussion in Mumbai on September 30, 2026, featuring Total Experience research and insights on connecting experience initiatives to business outcomes.
Reported by Christophe Favre
Research & Knowledge
Forrester published the AI Disruption Model, which evaluates 17 technology and service categories spanning over 200 markets to assess AI impact.
Reported by Kathy Freeman Contreras
Research & Knowledge
Forrester published a blog post analyzing three trends in business process outsourcing, including from labor to intelligence, outcome-based pricing, and industry expertise.
Reported by Kathy Freeman Contreras
Research & Knowledge
Forrester published the Buyers’ Journey Survey 2025, which found that social media is now second only to conversational AI as a self-guided source of information for B2B buyers.
Reported by Jennifer Bilec
Presence & Recognition
Forrester is hosting a live discussion on why an accountability reset is overdue and what marketing leaders should do next on Tuesday, October 6, 2026, featuring Forrester VP, Principal Analyst, Ross Graber.
Reported by Kathy Freeman Contreras
Presence & Recognition
Forrester hosted a discussion on scaling AI in a regulated environment featuring Bank of America's Tom Ellis and Sudha Maheshwari.
Reported by Darrell Hayward
Research & Knowledge
Forrester published a blog post by David Mooter exploring how technology leaders should assess quantum computing based on where it can create meaningful business value.
Reported by Kevin Brito
Research & Knowledge
Forrester analysts Charlie Dai and Lee Sustar outlined two emerging categories shaping the AI-native cloud in their latest blog, Neocloud and NeoPaaS.
Reported by Kevin Brito
Research & Knowledge
Forrester reported that Revolut launched an in-house AI research unit built around its transaction-trained foundation model, PRAGMA, betting that proprietary AI will outperform licensed alternatives.
Reported by Christophe Favre
Research & Knowledge
Forrester published a blog post by Madelein van der Hout challenging common assumptions about security champions networks.
Reported by Kevin Brito
Research & Knowledge
Forrester published a blog post by Charles Betz and Manuel Geitz outlining five no-regrets AI investments, including identity and governance, reusable capabilities, and guardrails and feedback loops, ahead of the Technology & Innovation Forum Central.
Reported by Christine Lambrecht
Presence & Recognition
Forrester hosted a GAEA Talks interview featuring Stephanie Balaouras discussing the state of enterprise AI, what organizations are getting right and wrong, and how leaders can think strategically about AI investments.
Reported by Kevin Brito