Fractional CRO, LLC

About Fractional CRO, LLC

Most B2B founders hit the same wall. Revenue still runs through them. Sales and marketing aren't aligned. Growth is unpredictable. The hustle that built the business is now the thing holding it back. That's where Fractional CRO comes in. We partner with founders and presidents of B2B companies to build the go-to-market strategy, sales playbooks, and revenue systems that let you scale beyond yourself, without the overhead of a full-time Chief Revenue Officer. This is what we call the journey From Hustle to Engine. What we do: → Go-to-Market Strategy: ICP definition, messaging frameworks, and GTM playbooks built around your buyers → Sales Enablement & Playbooks: pitch decks, outreach sequences, objection guides, and case studies → Revenue Operations: CRM setup, pipeline structure, dashboards, and workflow automation → ABM & Demand Generation: multi-touch campaigns across email, LinkedIn, and direct outreach Who we work with: Founders and presidents of B2B companies in staffing, workforce solutions, healthcare staffing, IT consulting, financial services, and professional services, typically 10 to 100 employees, ready to move past founder-led growth. What makes us different: We don't hand you a deck and disappear. We build the strategy and help you run it. Matt Lauro brings 20+ years of progressive sales, marketing, and revenue leadership — including a decade in international workforce solutions — directly to your business. You work with Matt, not a junior associate. Founded in Charlotte, NC. Serving clients nationally. 📋 Take the free Revenue Maturity Assessment → https://fractionalcroassessment.scoreapp.com/ 📅 Book a free 30-minute strategy call → https://calendly.com/fractionalcro/30min?month=2026-04