Company intelligence
Future Sales Global
Sharper Insight. Stronger Growth.
About Future Sales Global
Most B2B leadership teams do not have a strategy problem. They have a decision quality problem. At Future Sales Global, we built a diagnostic to make that visible. In partnership with Copenhagen Business School, we conducted Europe's largest study on B2B commercial leadership. 2,400+ leaders. 9 countries. 7 industrial sectors. The research identified 7 recurring patterns that separate the top 20% of commercial teams from the rest. We call them the 7 Virtues of Commercial Excellence. We turned those patterns into an instrument: the FutureSales ScoreCard. The ScoreCard benchmarks a leadership team's commercial decision quality against the top 20% in their sector. It delivers a prioritised execution plan in 3 weeks, not 3 months. Not a survey. A diagnostic. Not a report. A prioritized execution plan. 50+ B2B companies have used it. 85% implement the recommendations. We work with two audiences: senior commercial leadership teams who want to diagnose and close their growth gaps, and experienced B2B advisors who want a science-based framework to strengthen their consulting practice.
Verified activity
Signals from Future Sales Global
3 published signals
Research & Knowledge
Future Sales Global conducted CBS research across 2,400 commercial leaders in 9 countries, finding that Synchronize Strategy, Virtue 6, comes back among the weakest of the 7 patterns.
Reported by Michael Skriver
Research & Knowledge
Future Sales Global conducted research with Copenhagen Business School across 2,400 commercial leaders in 9 countries to determine the order of operations in the top group.
Reported by Michael Skriver
Research & Knowledge
Future Sales Global conducted research with Copenhagen Business School showing that commercial leaders in 9 countries exhibit a variance in their rankings of commercial priorities rarely appearing in a budget line.
Reported by Michael Skriver