Fyre Europe

About Fyre Europe

Reinventing the future of foodservice through data, technology and collaboration. At Fyre, we are building the operating system of the on-trade. We partner directly with POS providers to transform raw receipt data into real Business Intelligence for both outlets and beverage brands. We help venues grow by turning their daily transactions into clear insights, smarter operations and automated marketing actions, while giving them access to exclusive supplier rewards. Consumers benefit from a seamless digital journey, with the ability to order, pay and earn loyalty straight from their smartphones. For beverage manufacturers, we provide a real-time view of on-trade performance, enabling precise activation strategies, stronger market coverage and a better understanding of consumption trends at scale. Today, more than 120,000 venues across Europe rely on Fyre to operate smarter and grow faster. We are expanding rapidly, driven by a conviction that innovation, transparency and partnership can reshape the entire industry.