Company intelligence
G2
About G2
G2 is the world’s largest and most trusted data source on B2B software, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem — which includes Capterra, Software Advice, and GetApp — serves more than 200 million annual buyers, representing teams at every Fortune 500 company. As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth.
Verified activity
Signals from G2
18 published signals
Research & Knowledge
G2 published the Trust & Safety Index, which outlines how a review gets verified, what the moderation team looks at, and the standards behind every call made.
Reported by G2
Products & Services
G2 officially launched its next chapter of customer community, featuring a space for customers to connect, learn, exchange ideas, and build relationships.
Reported by Gayatri Shukla
Presence & Recognition
G2 will be exhibiting at Pavilion GTM 2026 on Wednesday, September 30, 1:30–2:10 PM, to discuss how G2 achieved the answer, earned the shortlist, and gave buyers confidence to choose G2.
Reported by Eric Gilpin
Presence & Recognition
G2 attended the Opticon conference hosted by Optimizely, where Alex David spoke on AI and agents in marketing.
Reported by Alex David
Presence & Recognition
G2 attended the All things AI & Data conference hosted by World of DaaS, where Alex David discussed data and AI.
Reported by Alex David
Sales & Marketing
G2 data reports that the CRM category received the most traffic within the Sales Tools parent category on G2, reaching 84,000+ page views.
Reported by Noor Hamouda
People
G2 is hiring for open roles including a Finance team position.
Reported by Briana Cwalinski
Products & Services
G2 launched five new categories in August, including Agentic GTM running pipeline, AI Legal Operating Systems, and an entire infrastructure layer.
Reported by G2
Research & Knowledge
G2 identified three products with noteworthy momentum in the CRM category this month: Attio, HighLevel, and ActiveCampaign.
Reported by G2
Research & Knowledge
G2 noted that in 2024, Dan Shipper realized that his knowledge skill of summarizing could be done efficiently by ChatGPT, transitioning from maker to manager.
Reported by Tim Sanders
Presence & Recognition
G2 is taking over The Battery for its flagship welcome event on September 14, 2026, in San Francisco.
Reported by Eric Gilpin
Presence & Recognition
G2 shared the stage with Wei and Jeff at Opticon.
Reported by Alex David
Presence & Recognition
G2 released episode 3 of The Smart Software Buyer featuring AI Principal Bijou B. covering AI task costs and prompts
Reported by G2
People
G2 is hiring researchers who can connect research to decisions, work across qualitative and quantitative methods, navigate ambiguity, translate messy human behavior into actionable outcomes, and use AI without outsourcing their judgment.
Reported by Michael Christoff
Research & Knowledge
G2 published a study analyzing 4,231 citations across ChatGPT, Gemini, Perplexity, Google AI Overview, and Google AI Mode.
Reported by Taylor Pyle
Products & Services
G2 launched MCP integration for Profound combining AI visibility insights with verified G2 reviews and Buyer Intent data to connect brand appearance in AI with buyer intent.
Reported by Mara Calvello
Customers & Market
G2 reached a milestone where Scoro crossed 500 reviews on G2.
Reported by Paul Gilhooly
Products & Services
G2 introduced the G2 MCP, which directly puts buyer intent, competitive intelligence, review content, category and Grid context, market intelligence, and vendor data into the assistant the customer already works in.
Reported by Matt Ryan