Gem

About Gem

Gem is transforming retail with AI-native commerce infrastructure that combines an intelligent shopping agent with a full B2B layer for retailers. We solve the core retail problem: customers have too many choices and not enough guidance. Our vertical AI understands context, needs, and intent - working like a trusted salesperson and helpful friend to reduce decision fatigue and boost conversions. Led by serial entrepreneurs with a proven exit in embedded commerce, we're building the omnichannel AI layer that retailers need and shoppers love.