Company intelligence
Impel
The automotive retail industry’s most advanced AI Operating System
About Impel
Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey, fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, Impel has delivered more than 42 billion shopper interactions, influencing over $12 billion in sales and service revenue across 51 countries.
Verified activity
Signals from Impel
10 published signals
Legal & Regulatory
Impel certified Chat AI and Sales AI for Nissan's Digital Dealer Program
Reported by Impel
Customers & Market
Impel has 67 of the 150 dealerships on the 2026 Automotive News Best Dealerships to Work For list as Impel customers.
Reported by Impel
Customers & Market
Impel customer Subaru of Niagara and Barnes Crossing Auto Group achieved 50% more leads per agent and a 99% contact rate with Barnes Crossing Auto Group.
Reported by Impel
Presence & Recognition
Impel's Chief Product Officer Matthew Muilenburg appeared on CBT News' Inside Automotive episode to discuss why 30 years of dealership tools never moved the needle and what a single dealership AI platform changes.
Reported by Impel
Products & Services
Impel certified Automotive AI for the INFINITI Digital Program.
Reported by Impel
Research & Knowledge
Impel published a white paper mapping the full arc of agentic AI from rules-based automation to the agentic era with a six-phase framework to pinpoint where your store lands
Reported by Impel
Research & Knowledge
Impel published a white paper analyzing why service customers aren't fleeing price but are fleeing friction
Reported by Impel
Products & Services
Impel released a new video showing Next-Gen Sales AI meeting a real shopper to demonstrate reading intent, handling negative-equity trade-ins, towing specs, and booking the test drive
Reported by Impel
Products & Services
Impel announced that Next-Gen Sales AI is now co-op eligible for Stellantis dealers
Reported by Impel
Legal & Regulatory
Impel is now certified for Nissan's Digital Dealer Program.
Reported by Impel