Company intelligence
Ghostart
The AI visibility platform helping businesses get found and cited by ChatGPT, Claude and Google AI.
About Ghostart
Your customers have started asking ChatGPT, Claude, Perplexity and Google's AI who to trust. The AI answers the question itself — no click, no visit — and names a handful of businesses. If it doesn't know yours, you're not in the room. That's the problem Ghostart exists to fix. Add your website and Ghostart builds your AI visibility plan: the customer questions you should be the answer to, the pages worth fixing, and a publishing rhythm for you and your team. Then it does the hard part with you: drafting posts and pages in your own voice, publishing them where AI reads (LinkedIn, your blog, Medium), and checking the engines to show you where you're being cited and where a competitor is being named instead. Underneath sits the conviction we started with. AI answer engines reward original, specific content written by an actual person, and they pass over the safe, polished default — what we call beige. The Beige-ometer scores every draft for the things that earn citations (a real claim, specifics, a human voice) and flags what's too bland to be picked up. Generic content was always forgettable; now it's invisible too. We came to this from the human side, and it shows. We ran Togethr, one of the UK's first employee advocacy platforms, with programmes for John Lewis, the Post Office and BT: years of watching what happens when real people publish, and why template content dies. What we learned turned out to be the mechanism AI search rewards, so we built Ghostart around it: real voices, real substance, measured honestly. Honestly means this: no one can promise you a citation, and you should walk away from anyone who does. What we promise is the work that earns them, and a straight answer about whether it's moving. Add your URL and see where you stand immediately.
Verified activity
Signals from Ghostart
9 published signals
Products & Services
Ghostart is launching Ghostart AI visibility, with a sign-up waitlist.
Reported by Ghostart
Research & Knowledge
Ghostart published a University of Toronto study (Chen, Wang, Chen & Koudas, arXiv:2601.16858) finding that 59–86% of citations for these questions went to third-party sources like review sites and directories, not the brand's own page.
Reported by Nigel Jay Cooper 📚
Research & Knowledge
Ghostart published Kevin Indig's analysis in The Consensus Gap (Growth Memo, 11 May 2026) finding that only 2.37% of cited URLs show up across all three major AI engines for the same prompt.
Reported by Nigel Jay Cooper 📚
Research & Knowledge
Ghostart published a University of Toronto study (Chen, Wang, Chen & Koudas, arXiv:2601.16858) finding that 59–86% of citations for these questions went to third-party sources like review sites and directories, not the brand's own page.
Reported by Nigel Jay Cooper 📚
Research & Knowledge
Ghostart published researchers at the University of St Gallen (Schulte, Bleeker & Kaufmann) finding that only 34–42% of cited sources overlap between consecutive days.
Reported by Nigel Jay Cooper 📚
Research & Knowledge
Ghostart ran an AI visibility hack test to evaluate its service offerings and competitors.
Reported by Nigel Jay Cooper 📚
Products & Services
Ghostart built the Beige-ometer, a tool that scores a piece of writing for voice, emotion, rhythm and story and tells you whether it still sounds like you or you've lost all that made it valuable.
Reported by Ghostart
Products & Services
Ghostart became Ghostart AI Visibility, adding another 5 sets of criteria related to citability and answer-first thinking.
Reported by Ghostart
Products & Services
Ghostart spent the first half of 2026 rebuilding the platform as an AI visibility / GEO tool for businesses who want to be cited in AI answers.
Reported by Nigel Jay Cooper 📚