Company intelligence
Global Game Shapers
Together, we rise.
About Global Game Shapers
Global Game Shapers is a first-of-its-kind international leadership network committed to accelerating gender equity, empowering women leaders, and fostering collective leadership across the sporting goods industry. Women drive sports forward, yet in leadership they are still on the sidelines. Global Game Shapers is here to change that. We are a global network of female leaders dedicated to breaking barriers, fostering mentorship, and creating opportunities for the next generation. At the same time, we actively engage male allies to help build a more inclusive, innovative, and equitable industry. This is not only about representation; it is about unlocking the full potential of our sector. OUR MISSION Together we rise. To connect and empower women leaders in the sporting goods business while welcoming men as allies, champions and collaborators. Together, we nurture the next generation of leaders, foster inclusivity, and build a more equitable, innovative, and thriving future for all. Six Core Values Guiding Global Game Shapers: 1. Creating a safe and supportive community for authentic conversations and guidance. 2. Empowering each other by amplifying voices and celebrating achievements. 3. Sharing knowledge and growing together to foster innovation and learning. 4. Inspiring change through inclusivity by engaging male allies as partners. 5. Developing future leaders through mentorship and industry-wide support. 6. Leading with purpose, not profit, focused on collective growth over individual gain. The initiative’s active Founding Group includes: Charlotte Cox, Former President, Pentland EMEA Emma Zwiebler, CEO, WFSGI Ger Wright, VP Sales EMEA, New Balance Margit Gosau, CEO, SPORT 2000 Céline Del Genes, Former Chief Customer Officer, Decathlon Tamara Friessnegg, Former CMO, O’Neill Charline Berry, CHP&CO, Specialized
Verified activity
Signals from Global Game Shapers
1 published signal