Ardent Financial

About Ardent Financial

We believe the best client experience begins with the advisor experience. When Ry Hudnall founded Hudnall Capital Advisors in Charleston, he believed there was a better way to build a financial services firm where people come before production and the results follow. Ardent Financial is the evolution of that vision. Built on the legacy of Hudnall Capital Advisors, we're building the advisor/financial professional platform advisors deserve. Why Ardent The firm you choose shapes the advisor/financial professional you become and the business you build. We're building around a simple idea: supported independence. Advisors shouldn't have to choose between the freedom to build their business their way and the operational support, leadership, development, and technology they need to grow with confidence. How We Lead Everything we do is guided by one principle: Lead with Love. It shapes how we lead, how we support advisors and financial professionals, and how we grow our business with humility, radical transparency, and a genuine commitment to putting people first. Looking Ahead We're building intentionally by investing in the platform, people, and partnerships that help advisors and financial professionals build exceptional businesses, growing deliberately without compromising the culture that got us here. We're not just building a bigger firm. We're building a better one: one that raises the standard for what advisors and financial professionals should expect from the firm they choose to build with. Securities and investment advisory services are offered solely by Registered Representatives and Investment Adviser Representatives of Equity Services, Inc., Member FINRA (www.finra.org)/SIPC (www.sipc.org), 134 Meeting Street, Suite 170, Charleston, SC 29401, 877-483-6255. Hudnall Capital Advisors is independent of Equity Services, Inc. Equity Services, Inc. is a Broker/Dealer and Registered Investment Adviser affiliate of National Life Insurance Company (NLIC), Mont