Good Strategy Holdings Ltd.

About Good Strategy Holdings Ltd.

🙋 We support FMCG organisations on commercially focused assignments. 🎯 Specialisms include strategy & planning, business & corporate development, market entry & scaling, transformation & turnaround, as well as GM, commercial and sales more generally. 🤝 Whether its a consultancy, advisory or fractional project, we can help. We're available for short, medium and longer term work. Our shortest job has been an hour, our longest 18 months! Our terms of engagement are completely flexible and bespoke. 😇 We work alongside start-ups, right through to the biggest names around (Nestle, Yorkshire Tea, AlphaSense etc). We love the intellectual challenge and diversity of the work we engage in, and are very proud that 100% of our clients have come back to us with repeat business. 💪 We’re a hard-working partner who get on the pitch with you, sleeves rolled up. We promise to land quickly and respectfully in your business context. Your resources are precious- so all work design is targeted and efficient; delivery is pacy. 💫 All client assignments benefit from the personal leadership of our Founder & MD, Trystan Farnworth. He brings 10+ years of high-impact board level experience from FTSE 250 Britvic PLC in commercial, business development and innovation roles. Plus, 10+ years senior experience prior to that in sales, projects and programmes. 💡 A signature strength of Trystan's work - regardless of assignment - is the thinking, design and (if required) the actual execution of that very uncommon thing in business - 'good strategy'. A brutal reality of FMCG is that most young companies fail, and most mature companies struggle for growth. The truth is that this is almost always the symptom of ‘bad strategy’ playing out. We help you step back, identify and root out bad strategy (or ideally avoiding in the first place). 🪙 Our promise is in our name. When you work with us, ONLY 'good strategy' will prevail. Meaning SUPERIOR RETURNS for you.