Grasslands: A Journalism-Minded Agency®

About Grasslands: A Journalism-Minded Agency®

Grasslands: A Journalism-Minded Agency® is an integrated PR and marketing agency for wellness, longevity, CPG and natural products brands—and for regional and national businesses ready to engage the Colorado market. Founded in 2016 by 24-year newspaper veteran Ricardo Baca, Grasslands brings the ethos and precision of the newsroom to strategic communications. We leverage deep media relationships, category expertise and a proven process that has earned honors from the Clios and MarComs and two consecutive PR Agency of the Year awards—including a decade of category leadership in regulated industries like cannabis and psychedelics. We also put our money where our mission is: Grasslands championed Buy Colorado Day, the official state holiday (March 3 — fka 3/03 Day) celebrating Colorado businesses and local commerce, and our team serves on boards across the state's civic and cultural life. The Grasslands Approach: ✅ Gripping narratives rooted in mission, vision and values ✅ Accountability in communication, execution and activation ✅ Commitment to deadlines, details and measurable results ✅ Unparalleled hospitality and community building ✅ Crisis navigation with cool heads and strategic expertise Headquartered in Denver with team members coast to coast, we understand both sides of the news desk, the challenge of scaling brands, and the nuance of media relations at every level. Our team is a powerhouse of strategists and storytellers with deep experience across wellness, food & beverage, journalism and publishing. 🚀 Let's do bold work together: mygrasslands.com #GrasslandsAF #ColoradoPR #Wellness #Longevity #CPG #BuyColoradoDay