GTM People

About GTM People

GTM People is the specialist go-to-market recruitment partner for early-stage SaaS — from Seed to Series C. We help founders make the commercial hires that decide whether a company scales: founding AEs, first sales leaders, SDRs and BDRs, RevOps, Customer Success, Marketing, GTM Engineers and Pre-Sales. The hires that turn a great product into a repeatable revenue engine. We're practitioners, not generalists. Behind GTM People is 20+ years at the sharp end of SaaS go-to-market recruitment, 2,000+ placements across the team and 500+ made personally by our founder, Ian Harwood. We know what "good" looks like at each stage — and how much the wrong first hire really costs when you've just raised and the clock is running. What makes us different: • Stage-fit obsession — a brilliant enterprise AE is often the wrong founding AE. We hire for the stage you're actually at. • A subscription model, not 25–30% contingency fees — aligned, transparent and built for scaling teams. • More than a search firm — free talent intelligence, current comp benchmarks and a candidate community you can tap into from day one, even before you're hiring. • 70%+ repeat business — founders come back because we get it right. Whether you're making your first commercial hire post-raise or building out a whole go-to-market team, we'll help you do it properly — fast, and with people who've done it before. Building your GTM team? Let's talk. ian@gtm-people.com · gtm-people.com