Habits Inc.

About Habits Inc.

Habits Inc. is a venture-backed startup revolutionizing GTM solutions and infrastructure for the financial services industry. The company uses behavioral science, algorithmic matching and data to help financial service providers (authentically) reach new audiences, acquire more clients, and re-engage stale prospects. Also, the startup operates a free-to-use financial advisor marketplace. Making your financial advisor search both simpler, and personalized to your goals, stage of life, budget, and experience. The startup is backed by Atlanta Ventures, Northwestern Mutual, Elevate Ventures, Flywheel Fund, and notable angels including the former Vice Chairman of J.P. Morgan and founders of Holistiplan, as well as operators from AMEX Ventures, Techstars, and more. Habits has since gained national recognition: 🏆 2025: People’s Choice Award Winner at 1871’s Fintech Summit (out of 46 startups) 🏆 2025: Voted Best in Show at Morningstar’s Investor Conference FinTech Showcase To learn more, visit www.usehabits.com.