Company intelligence
Haier Europe
Part of Haier Smart Home, the No. 1 Company globally in Major Appliances
About Haier Europe
Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years. In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high-end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond. Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on corporate.haier-europe.com.
Verified activity
Signals from Haier Europe
22 published signals
Products & Services
Haier Europe revealed the new Aura Collection set of kitchen appliances featuring the Aura Grey finish and collaboration with Goldschmied & Chiari.
Reported by Haier Europe
Presence & Recognition
Haier Europe participated in the IFA2026 event at IFA Berlin, showcasing live cooking sessions, football and tennis legends, robot demonstrations, and intelligent care discussions.
Reported by Haier Europe
Presence & Recognition
Haier Europe participated in the IFA Berlin 2026 Experience Area with five legends including Jay-Jay Okocha, Esteban Cambiasso, Steve McManaman, Luca Toni, and Martina Hingis.
Reported by Haier Europe