HOIST

About HOIST

Born from science and built for performance, HOIST pioneered a new category of rapid hydration designed to help the body absorb fluids efficiently through a precise balance of electrolytes and carbohydrates. Trusted by the U.S. Department of Defense for Operational Rations and Field Feeding, HOIST helps athletes, service members, first responders, industrial workers, healthcare professionals, and everyday performers stay hydrated when it matters most. With 3x the electrolytes and half the sugar of traditional sports drinks—and no artificial sweeteners, preservatives, or dyes—HOIST delivers hydration that's built for real life. Built for those who can't afford to fade.