Company intelligence
Homeground
Creative agency for brands in sport and sport culture.
London, GB
33 employees
7 public signals
About Homeground
Brands often underestimate how their audience actually feel about their team, their heroes, their training or just their shoes. We’re a creative agency delivering brand strategy and comms, creative, design and production for brands in sport and sport culture.
Verified activity
Signals from Homeground
7 published signals
Partnerships
Homeground notes that the Nike x London City Lionesses multi-year front-of-shirt partnership is a compelling signal for women's football as a premium sports property.
Reported by Kristiane Clear
Research & Knowledge
Homeground cited the Women's Sport Trust's latest Visibility Report showing that the WSL Football generated 56m TikTok views and 20m YouTube views in the first five months of 2025.
Reported by Kristiane Clear
Research & Knowledge
Homeground cited the Women's Sport Trust's latest Visibility Report showing that the UK linear broadcast reach for women's sport fell 13% in the first five months of 2025.
Reported by Kristiane Clear
Research & Knowledge
Homeground cited the Women's Sport Trust's latest Visibility Report showing that YouTube views were up 84% in the first five months of 2025.
Reported by Kristiane Clear
Research & Knowledge
Homeground cited the Women's Sport Trust's latest Visibility Report showing that TikTok views across leading women's sport accounts were up 105% in the first five months of 2025.
Reported by Kristiane Clear
Presence & Recognition
Homeground did not mention any specific company claims related to the BBC decision to end the Women's Football Show.
Reported by Kristiane Clear
Presence & Recognition
Homeground cited the Women's Sport Trust's latest Visibility Report showing that the WSL Football YouTube channel is now the second most-viewed women's sports league globally.
Reported by Kristiane Clear