Company intelligence
Hypothesis Group
We help important brands do amazing things.
About Hypothesis Group
Hypothesis is consumer-centric insights, design, and creative agency specializing in research that is foundational, holistic, and forward looking. Unlike many firms, we don’t have an outsource model – our consultants, analysts, moderators, marketing scientists and designers are all in-house, and work closely together to develop and effectively communicate insights and stories in a compelling award-winning style. Our client partners include many of the world’s most innovative, admired, dynamic, and disruptive brands and agencies who require the resources and capabilities of a top 50 firm, but the creativity and service orientation of a boutique. Headquartered in Los Angeles, with offices in Seattle, Hypothesis manages hundreds of projects domestically and internationally since 2000.
Verified activity
Signals from Hypothesis Group
2 published signals
Products & Services
Hypothesis Group launched HyQ, its proprietary brand intelligence platform, which combines Hypothesis surveys for measuring audience perceptions and attitudes with Quilt.AI for measuring value and discussion in the ecosystem.
Reported by Hypothesis Group
Partnerships
Hypothesis Group notes that Rockstar Games partnered with Netflix to add legitimacy and credibility for the GTA6 extended gameplay trailer.
Reported by Hypothesis Group