Company intelligence
IAB
IAB empowers the media and marketing industries to thrive in the digital economy.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
Verified activity
Signals from IAB
11 published signals
Presence & Recognition
IAB's Emilia Costa notes that the scale of their reach has grown and industry recognition has increased.
Reported by IAB
Presence & Recognition
IAB is hosting the 2026 IAB State Privacy Law Summit in New York City on November 18, 2026.
Reported by IAB
Research & Knowledge
IAB published The Business Case for Gaming, a guide for CMOs and their teams to find the right gaming audiences, choose the right environments and formats, and tie gaming back to business goals.
Reported by IAB
Presence & Recognition
IAB is hosting an event called IABCreatorFronts on September 15
Reported by IAB
Legal & Regulatory
IAB announced that DoorDash Ads earned incrementality certification from the Alliance for Audited Media, one of the first commerce media platforms to meet this emerging standard for accountable measurement.
Reported by Kanishk Dutt
Presence & Recognition
IAB is hosting an event to dig into the archives and send two photos of the transformation from the ’90s to today
Reported by IAB
Presence & Recognition
IAB announced that agendas are live for the upcoming IAB Marketplace Events on September 15, 16, and 17.
Reported by IAB
Presence & Recognition
IAB announced that Audacity on Netflix is a surreal dark comedy parodying marketing technology and marketing technology marketing.
Reported by Rich LeFurgy
Presence & Recognition
IAB's Jason Adamski is featured in the IAB Podcast Upfront conversation on September 16
Reported by IAB
Presence & Recognition
IAB Center Seat hosted episode 7 featuring Kerel Cooper and Dr. Marcus Collins.
Reported by Carryl Pierre-Drews
Presence & Recognition
IAB is hosting an inaugural event featuring creators, platforms, and brands exploring media investment and consumer engagement trends in September.
Reported by Carryl Pierre-Drews