Company intelligence
IdeaWorksCompany
IdeaWorksCompany boosts airline profits through innovations in ancillary revenue, a la carte pricing, and loyalty market
About IdeaWorksCompany
IdeaWorksCompany was founded in 1996 as a consulting organization building brands through innovation in product, partnership and marketing, and building profits through financial improvement and restructuring. Its international client list includes airlines and other travel industry firms in Asia, Europe, the Middle East, and the Americas. IdeaWorksCompany specializes in ancillary revenue improvement, brand development, customer research, competitive analysis, frequent flier programs, and on-site executive workshops.
Verified activity
Signals from IdeaWorksCompany
6 published signals
Research & Knowledge
IdeaWorksCompany released the 2026 SeatMaps.com Yearbook of Ancillary Revenue examining ancillary revenue activities and results for 63 airlines in 2025.
Reported by IdeaWorksCompany
Research & Knowledge
IdeaWorksCompany provided free of charge the 110-page 2026 SeatMaps.com Yearbook of Ancillary Revenue through the sponsorship of SeatMaps.com.
Reported by IdeaWorksCompany
Research & Knowledge
IdeaWorksCompany released the 2026 SeatMaps.com Yearbook of Ancillary Revenue by examining ancillary revenue activities and results for 63 airlines in 2025.
Reported by Jay Sorensen
Research & Knowledge
IdeaWorksCompany provided free of charge the 110-page 2026 SeatMaps.com Yearbook of Ancillary Revenue through the sponsorship of SeatMaps.com.
Reported by Jay Sorensen
Research & Knowledge
IdeaWorksCompany published a 18-page report examining United Airlines expanding its portfolio of premium products and strategies introduced during 2025 and 2026, finding that United is focused on attracting and retaining customers who fly frequently, spend more, and participate avidly in MileagePlus.
Reported by IdeaWorksCompany
Research & Knowledge
IdeaWorksCompany published a 18-page report examining United Airlines expanding its portfolio of premium products and strategies introduced during 2025 and 2026, finding that United is focused on attracting and retaining customers who fly frequently, spend more, and participate avidly in MileagePlus.
Reported by Jay Sorensen