Company intelligence
Improvado
Accelerate your business growth with marketing data you can finally trust.
About Improvado
Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help marketing teams streamline inefficient spreadsheet analytics and achieve deep insights into revenue generation. Improvado connects data across 500+ marketing and sales platforms to build a holistic picture of marketing performance. As an end-to-end analytics platform, Improvado handles everything, from data extraction and normalization to visualizing data in insightful dashboards. With Improvado, it’s easy to track the performance of your cross-channel efforts, calculate complex metrics such as CLV or CAC, attribute revenue to touchpoints, and recreate customer journeys. Want to learn more? Schedule a demo at www.improvado.io.
Verified activity
Signals from Improvado
5 published signals
Research & Knowledge
Improvado went through 13 clinic categories looking for where a paid media trail breaks, focusing on the dental one with 18 multi-location groups, brand-level media purchases, and per-chair P&L.
Reported by Daniel Kravtsov
Products & Services
Improvado announced that Anthropic shipped Fable 5.1, which includes benchmark tables and new features.
Reported by Daniel Kravtsov
Products & Services
Improvado shipped a product that extracts Apache Iceberg straight into the customer's own S3 and reads it in place using Snowflake.
Reported by Olivier Labbé
People
Improvado is hiring an Account Executive for a full-cycle, mid-market, remote role.
Reported by Olivier Labbé
Research & Knowledge
Improvado noted that budgets are moving into ChatGPT ads faster than the measurement surface underneath them is being built.
Reported by Daniel Kravtsov