Company intelligence
In Kind Direct
We’re the leading product giving charity in the UK on a mission to support people living in poverty.
About In Kind Direct
Every day, we help thousands of people from all walks of life who are facing hardship, by working with charitable organisations and companies to ensure everyone has access to the products they need to keep clean and well. We’re proud to support a wide range of social issues, from hygiene poverty, period poverty and domestic abuse, to unemployment, homelessness and mental health issues. Since being founded by HM King Charles III we have donated millions of products to over 9,000 charitable organisations in our network. Helping over 930,000 people every week. Using our insight, research and partnerships we aim to tackle the root causes of people having to go without, and aim to end to hygiene poverty for good.
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