SherlockAI by Infinite Analytics

About SherlockAI by Infinite Analytics

Infinite Analytics was founded by Puru Botla and Akash Bhatia at MIT, with the goal of helping businesses truly understand how people behave, where they go, and what drives their decisions. Most tools only measure what is easy to track: online activity. But real decisions happen in the real world, shaped by movement, place, and behavior over time. SherlockAI is living intelligence, built on block-level real world data and blended with digital signals to deliver a holistic understanding of people, places, and intent across global markets. Updated daily, SherlockAI goes beyond static data and dashboards by turning questions into strategy and actions teams can deploy. Through an intuitive search experience, users can ask any question to identify demand, map journeys, build audiences, and coordinate activation across touchpoints. Used anywhere decisions depend on people and places, SherlockAI supports teams across marketing, commercial strategy, banking, insurance, retail, real estate, media, sponsor packages, and beyond.