InfutorData

About InfutorData

InfutorData, formerly Verisk Marketing Solutions, is an identity expert and trusted partner to the B2C marketing and advertising ecosystem. We offer award-winning identity data and insights that simplify the complex task of maintaining and enriching consumer data, including unique propensity signals such as in-market shopping behavior. These solutions enable marketers and publishers to connect the dots that create a true picture of marketable adult U.S. consumers and households. As a strategic and tactical partner, we provide clarity into who your ideal consumers are, what makes them unique, and when and how to reach them. We serve a range of markets, including insurance, financial services, publishers, higher education, media, AdTech, and more. We honor consumer privacy through compliant sourcing, responsible data usage, and technology that helps create better consumer experiences and improved marketing outcomes.