INNOVÉ Beauty & Wellness

About INNOVÉ Beauty & Wellness

INNOVÉ Beauty & Wellness is shaping the future of full-body skincare, sunless beauty, and automated wellness technology. INNOVÉ brings together a portfolio of trusted industry-leading brands, including Mystic®, Norvell®, VersaSpa®, and WellFiT™. We serve salons, spas, fitness clubs, wellness centers, beauty professionals, and consumers through advanced spray systems, professional sunless solutions, science-backed skincare, and beauty technology designed to deliver visible results. Our mission is to fuse beauty, science, wellness, and technology to inspire confidence in our users while creating differentiated, high-value services that drive business growth for our partners. Today, INNOVÉ powers more than 18 million spray treatments each year across a global network of 7,000+ salons, spas, fitness clubs, and beauty professionals. Our team is united by a shared purpose: to create smarter, more effective, and more accessible beauty and wellness solutions through curiosity, collaboration, science, and continuous innovation.