Company intelligence
Philip Morris International
About Philip Morris International
Philip Morris International (PMI) is a leading international consumer goods company working to deliver a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. Since 2008, PMI has invested more than USD 15 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. In November 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. As of Q2 2025, PMI's smoke-free products were available for sale in 97 markets and smoke-free products accounted for approximately 41% of net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and aims to enhance life through the delivery of seamless health experiences. For more information, please visit www.pmi.com and www.pmiscience.com. Our priority is to attract, support and keep with us diverse and unique individuals. Our global workforce of more than 69,000 people is one of our greatest strengths and the key to our success as a company. Our employees speak more than 80 languages and come from all corners of the world. PMI has also been certified as a “Global Top Employer” for the seventh consecutive year, in recognition of the high standards of excellence in our working environment and the exceptional development opportunities we offer. If you come into our offices or meet our people, you will quickly realize that at PMI everyone has the opportunity to make a difference and build phenomenal careers.
Verified activity
Signals from Philip Morris International
16 published signals
Research & Knowledge
Philip Morris International published a BCG CMO Survey 2026 global survey exhibit covering 283 marketing chiefs.
Reported by Artur Stańczuk
Customers & Market
Philip Morris International reported that more than 10 million consumers in Japan have made the switch to IQOS.
Reported by Jacek Olczak
Customers & Market
Philip Morris International opened a new global IQOS flagship store in Ginza.
Reported by Jacek Olczak
Legal & Regulatory
Philip Morris International reported that Legal Age Consumers lose access to legal, regulated alternatives due to illicit tobacco operations.
Reported by Christian Akiki
Research & Knowledge
Philip Morris International published a TikTok Shop growth comparison by SmartScout, showing that 1,309 of 10,000 leading Amazon brands had a TikTok Shop, with an average yearly growth rate of 5.2× higher than the no shop comparison.
Reported by Artur Stańczuk
Research & Knowledge
Philip Morris International published a study by Peec AI tracking a sharp change around GPT-5.6, noting a 50.5% drop in listicle citation share and a 32.1% drop in comparison page share.
Reported by Artur Stańczuk
Presence & Recognition
Philip Morris International announced the AI Team Challenge, a series of creative and practical AI challenges for AI Champions.
Reported by Seweryn Kosmala
Research & Knowledge
Philip Morris International noted that Japan saw a 46% decrease in combustible smoking since 2014 due to the introduction of less-harmful alternatives.
Reported by Pedro Torroba
Presence & Recognition
Philip Morris International hosted the Agronomy & Sustainability Supplier Meeting in Turkey.
Reported by Guillaume Popiol
People
Philip Morris International appointed Antoine WINCKEL, Anya Ryzhko, Laure TOCANIER, Louise Bonneville, Filipe Dahlin, and Frederic Patitucci as new leaders.
Reported by Christian Akiki
People
Philip Morris International welcomed colleagues from Türkiye to the talent community to stay connected.
Reported by Laure TOCANIER
Research & Knowledge
Philip Morris International published a research report titled Purchase Frequency in Central European E-Commerce by ECDB detailing the purchasing patterns and order frequency across nine nearby markets.
Reported by Artur Stańczuk
Research & Knowledge
Philip Morris International conducted a survey by NP Digital with 2,084 people using AI to search.
Reported by Artur Stańczuk
Presence & Recognition
Philip Morris International awarded Aleksandar Živković a certificate of recognition for his contribution to the company's success.
Reported by Aleksandar Živković
Presence & Recognition
Philip Morris International employee Martyna Sroka-Lalewicz was accepted to Profound's Zero Click London summit on October 22.
Reported by Martyna Sroka-Lalewicz
Presence & Recognition
Philip Morris International teamworks won the PMI golf club event
Reported by E. Karia