Company intelligence
ISBA
The Voice of British Advertisers
Advertising Services
London, GB
178 employees
Founded 1900
4 public signals
About ISBA
ISBA is the only body that represents brand owners advertising in the UK. We empower them to understand the industry and shape its future because we bring together a powerful community of marketers with common interests; lead decision-making with knowledge and insight; and give a single voice to advocacy for the improvement of the industry.
Verified activity
Signals from ISBA
4 published signals
Research & Knowledge
ISBA and mediasense are publishing Part 2 of the Digital Retail Media Study, following last year's research exploring how retail media should evolve and verifying the capabilities of five UK major networks.
Reported by ISBA
Presence & Recognition
ISBA is attending a free breakfast roundtable on 16 September focusing on how AI is impacting trust in advertising and brand reputation at Clearcast.
Reported by ISBA
Presence & Recognition
ISBA announced that Substack is live and available for weekly content featuring questions for advertisers.
Reported by ISBA
Research & Knowledge
ISBA and Ebiquity plc are publishing Total TV: From Evolution to Effectiveness, an analysis of over £100m in UK TV investment confirming that the TV viewing experience drives profit regardless of how content is bought or consumed.
Reported by ISBA