Company intelligence
iSpot
Unified Video Ad Measurement for Total Transparency.
About iSpot
iSpot helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion. Fast, accurate and actionable measurement and attribution solutions enable advertisers to assess creative effectiveness, enhance media plans and attribute advertising results for cross-platform campaigns, all while benchmarking against competitors and historical norms. Unlike legacy and ad hoc solutions, iSpot is purpose-built to measure the performance of every ad on television with digital-like precision and granularity in real time. With always-on performance insights unified across linear and streaming TV, advertisers can take quick and confident action to consistently drive business results. More at: https://www.ispot.tv
Verified activity
Signals from iSpot
3 published signals
Presence & Recognition
iSpot hosted a New York day with clients and partners, featuring a tennis event and quality time.
Reported by Stuart Schwartzapfel
Research & Knowledge
iSpot published a new Measurement Mavens article by Andrew King, SVP of Product at Genius Sports, discussing how real-time sports data and instant ad measurement intersect to shift measurement from an after-the-fact report into a real-time engine for growth.
Reported by Julie Van Ullen
Research & Knowledge
iSpot data suggests that campaign spots featuring celebrities like Kevin Hart rank among the most likeable during the NFL season.
Reported by iSpot