Just Russel

About Just Russel

Just Russel is a Belgian DTC Pet Tech scale up on a mission to help pets live longer, healthier, happier lives. We build data driven, personalized nutrition and preventive pet care that adapts as pets grow and life changes. Powered by our proprietary algorithm, we turn complex pet health into simple daily habits that actually work. Our growing team works every day to make proactive pet care easy, accessible, and stress free for pet parents. No guesswork. No confusing labels. Just smart nutrition and honest guidance. Founded in 2020, Just Russel now supports more than 100,000 happy customers and their pets across Belgium, the Netherlands, Germany, and France. Just Russel, Long Live Pets!