Company intelligence
justtrack
The growth platform built for gaming studios. Independent MMP: attribution, in-app analytics & IAA revenue in one SDK.
About justtrack
justtrack is the growth platform built for gaming studios. It's a mobile measurement partner (MMP) that combines attribution, in-app analytics, and IAA (in-app advertising) revenue measurement in one SDK and one data layer. We were built inside gaming, not adapted from a generic analytics tool. That means we reason in the units studios actually live in: ad LTV and IAP LTV as one picture, ROAS by channel, IAA revenue per cohort, retention and monetisation across hybrid models. The goal was never the lowest CPI. It was always the highest LTV. We help studios ask a better question. Not how cheaply you can acquire a user, but how valuable you can make every one. And not just report on it. Act on it. Most MMPs are owned by or backed by ad networks. The company measuring your campaigns profits from your spend. justtrack is independent. We don't own ad inventory and we don't profit from directing your budget. Our only incentive is to help your games grow. That shapes how we price, too: on your monthly active users and how your game actually monetises. A hypercasual studio and a mid-core studio shouldn't pay the same. When you grow, we grow. ost of our clients are independent studios with serious UA operations and a data team that wants something real to work with. If your current setup gives you information instead of insight, that's the gap we close. The industry is moving toward automated, AI-driven UA. We're building the infrastructure for it, and we stay small enough that you'll always know who to reach, and they'll know your game. Talk to us at https://justtrack.io/contact/
Verified activity
Signals from justtrack
2 published signals
People
justtrack hired Lana as its new Senior Client Relations Manager.
Reported by justtrack
Research & Knowledge
justtrack's MD Gunnar Neumann dug into Bain's 2026 gaming report to find that the top 20% of paying players drive roughly 75% of in-app revenue, and that the market has fragmented with a handful of players carrying the revenue.
Reported by justtrack