Company intelligence
Karen Betts
The world’s first customisable beauty tool for eyes, lips & brows. One pen. Three essentials. No holding back.
About Karen Betts
The boujee candle you’ve never lit. Light it. The silk outfit still with tags on. Wear it. The expensive fragrance you ration. Drench yourself in it. Life’s too flippin’ short to be saving things for ‘best’. Enter The KB Pen: a customisable, refillable beauty pen for eyes, lips & brows, housed in a keep-forever case built to last. One clever, covetable tool with interchangeable shades designed to move with real life - coffee queue, commute, dinner plans, dog walk, whenever. Created by Karen Betts, the OG pigment expert behind HD Brows and LVL, The KB Pen was born from a simple belief: beautiful things should be used, not rationed. We don’t believe luxury should feel too precious to use. Refillable luxury makeup shouldn’t live in a drawer waiting for an occasion. Tuesday morning is the occasion. Use it. Love it. Refill it. Repeat. JFUI.
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