kitround

About kitround

Sport should be for everyone. But every year, millions of pieces of perfectly good sports kit end up in landfill. kitround was created to change that. kitround is a circular sports kit ecosystem that resells, redistributes, and measures the impact of sports kit and equipment. We exist at the intersection of commerce and community, building the infrastructure for a more sustainable sports economy. An ecosystem that resells, redistributes, and measures the impact of sports kit, built around four channels: kitshop - an online resale marketplace for sporting bodies, communities, charities and Universities to sell pregamed kit and reinvest the proceeds into community projects or initiatives. kitmatch - a kit donation channel connecting donated stock to schools and young people who need it most. kitdrop - collection campaigns for corporates, national governing bodies, grassroots clubs and sports organisations kitround360 - our proprietary data index that measures the sustainability and social impact of every item that moves through our platform, generating audit-ready ESG metrics for our partners. We are a Certified B Corp™ business, which means our commitment to people, planet and purpose is independently verified - not just a promise. Every decision we make is held to that standard. The recognition has followed the work. kitround has been named: 🏆 BASIS Awards — Rising Star Winner, congratulations to Tom Matthews who heads up kitround360 🏆 Sport+ Positive Awards — Purpose-Led Partnership Winner 🌟 Future Icons Awards 2026 — Highly Commended 🌟 Football Business Awards 2025 — Finalist