Kritiq

About Kritiq

Player trust is what makes live-service games last. Kritiq is a boutique advisory for live-service games. We give studios an honest, independent read on where they actually stand. Not the cogs. The whole machine. Most studios measure everything below trust and nothing above it. Engagement, retention, revenue. All worthy. All downstream. The gap between what leadership believes and what is really happening grows in silence. By the time it surfaces in the metrics, the trust has already gone. PULSE is our diagnostic framework for live-service games. Five pillars, twenty indicators. Three pillars make a promise to players. Two deliver on it. We build three views of the same game: fireside conversations with leadership, a studio-wide questionnaire, and an independent read grounded in your performance data. Where those three views diverge is where player trust is most at risk. We work with: 1. Studios, from 20-person mobile teams to 200-person MMO studios, who want an honest picture and a clear path forward. 2. Investors, who need a live-service health assessment that complements financial due diligence and surfaces what the financials cannot see. Founded by Neil McClarty. Formerly SVP Publishing at Jagex, home of the RuneScape franchise.